Login

  • Lost your password?
  • Or, login with:
  • New User? Sign up here!

Retrieve Password


Substance.com

Get involved in the conversation.

Walter Armstrong Walter Armstrong

Video: Colorado’s “Drive High, Get a DUI” Ads Target Young Stoners


0 Substance
Score


A TV commercial shows a young guy with a giant ‘fro standing at a portable grill, pushing a button over and over again with one hand while dangling a raw steak in the air in the other. Is this a pitch for portable grills? Animal rights? Hair products? Nope: it is one of three new 30-second PSAs that the Colorado Department of Transportation is airing as part of its “Drive High, Get a DUI” campaign. “Grilling high is now legal,” the message reads. “Driving high to get the propane you forgot isn’t.”

The ads appear during programs popular with guys in their 20s and early 30s, who have the highest rate of DUIs. The DoT says the ads are necessary because a recent survey they did showed that 21% of people said they had driven while high and that “some” thought that it had made them better drivers. “We certainly are trying to be humorous, but we also wanted to drive home the point that it’s certainly legal to use marijuana in Colorado, but it’s not legal to get behind the wheel and drive,” a DoT rep told the Denver Post. Humorous? It might depend how high you are.