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Douglas Capraro Douglas Capraro

Get Ready, World: Official Bob Marley Marijuana Coming in 2015

Bob Marley's family has announced the "world's first global brand of marijuana" will bear the reggae legend's face and name.

5 Substance

Who better to be the face of the “world’s first global brand of marijuana” than the legendary ganja king, his highness Bob Marley?

In an announcement this morning on NBC’s Today, the Marley family and a Seattle-based private equity firm announced that Marley Natural, “a premium cannabis brand rooted in the life and legacy” of the late, great reggae singer, will hit the market in 2015.

The line will include pot-infused creams, accessories (like vaporizers) and strains of “heirloom Jamaican cannabis,” inspired by Marley’s favorite herb. The bud will be “loose packed” meaning you’ll have to roll it all yourself, as its namesake would have wanted. And unlike other smaller scale marijuana brands already on the market, the company promises a ”modern product, cleanly packaged” that will be marketed by the same agency that branded New Balance and Starbucks.

“This is what the end of prohibition looks like,” said Brendan Kennedy, CEO of Privateer Holdings, which owns Marley Natural and plans to run it out of a Manhattan loft space. “Bob Marley started to push for legalization more than 50 years ago. We’re going to help him finish it.”

Bob Marley, who died in 1981, is said to have smoked a pound of marijuana a week. According to his wife Rita, he would have loved to see a regulated market for the plant. “It was unruly for them to call it weed or drugs,” she said. “We saw it as a spiritual thing, given to us by God.”