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May Wilkerson May Wilkerson

Graphic: The Science of Mobile Gaming Addiction

Find out how and why your addiction to Candy Crush is helping fuel a multi-billion dollar industry.

7 Substance

If you’re hooked on a mobile phone game, you’re one of billions. There’s a reason these games are so addictive: they’re built to get you hooked. The mobile game industry is a multi-billion dollar monolith, and nearly half of the revenue for these games is brought in by only 15% of consumers—which means a minority of hardcore players are channeling lots of cash into purchasing in-app add-ons to keep the game going, and going, and going. For the complete lowdown on why you can’t stop, won’t stop playing Candy Crush, check out this infographic from Online Psychology Degrees: