Graphic: Which Countries Are Most Addicted to the Internet?
The world is hooked on the web—but not all to the same extent.
The country most addicted to the Internet is Brazil, according to a new study from business consultancy A.T. Kearney. The study surveyed people who go online at least once a day, and found that 51% of Brazilian Internet users said they were online all day long, while 20% go online more than 10 times a day. This is largely due to access to smartphones; the country has the second highest smartphone penetration in South America.
Unsurprisingly, most of those who spend the most time online are young (53% were aged 16-35) and unmarried (also 53%). And a lot of Internet use is driven by social networking: In Brazil, those surveyed spend 58% of their time online on social networking sites—more than in any other country.
Nigeria and South Africa, where 66% and 61% of survey respondents respectively go online at least once an hour, come in second and third for heavy Internet use. Their rates are nearly double that of China, where only 36% of respondents reported hourly use.
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