Login

  • Lost your password?
  • Or, login with:
  • New User? Sign up here!

Retrieve Password


Substance.com

Get involved in the conversation.

Substance.com Substance.com

Shot of the Day: Don’t Use My Drug-Related Death to Promote Prohibition


This powerful message against drug hysteria still resonates 20 years later.

4 Substance
Score


Transform, the UK-based drug policy reform organization, produced these cards following the outcry over the 1995 death of Leah Betts, a middle-class British teenager. She died after taking ecstasy and drinking around seven liters of water in a 90-minute period. She then became the subject of a large-scale anti-drugs poster campaign, “Sorted: Just one ecstasy tablet took Leah Betts.”

The campaign, which failed to mention the role of water intoxication in her death, was used by many to argue for tough-on-drugs policies. These cards, the idea of a Transform volunteer, were intended to resemble organ donor cards and to promote a more realistic view of drugs to counteract the hysteria.

.

.