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Samantha Felix Samantha Felix

Video: Watch How Moms Are Being Wooed by the Legal Marijuana Industry

The industry has enlisted a market research firm to win American moms' seal of approval.

3 Substance

If the moms of the world get on board with smoking marijuana, everyone else will too, right?

Well, that’s what the legal cannabis industry thinks. Market research firm the Arcview Group has actually been enlisted by industry executives to transport mothers from around the country for a mom-friendly weed tour of Denver, capital of the legal weed market of Colorado. This video by Vice—title: Stoned Moms—follows Washington, DC mom Jessica Roake as she visits everything from professional grow houses to an edibles bakery and buys her very first legal marijuana.

She opts for “Juicy Fruit” in a pre-rolled joint. “Good marketing,” she declares.