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May Wilkerson May Wilkerson

#Weed Dominates on Twitter

The Twitterverse is overwhelmingly vocal about—and in favor of—#weed, #kush and #gettinghigh.

22 Substance

As attitudes across the country continue to evolve towards support of marijuana legalization, many of legal pot’s most vocal supporters are typing away in 140 characters or less. Since support is highest among young people, it’s no surprise that Twitter is crazy about weed. In fact, researchers from the Washington University School of Medicine have found that about one out of every 2,000 tweets pertains to marijuana. That adds up to about 7.7 million pot-tweets per month.

The highly scientific table below contains the keywords researchers used to determine whether a tweet was weed-related or not (i.e. “Blunt” but not “Emily Blunt”):

Screen Shot 2015-01-27 at 9.45.37 AMFurther research concluded that most of these cannabis-related tweets are positive: 77% were pro-weed, 18% were neutral, and only 5% were opposed. That means in the Twitter-verse, pro-weed sentiment is 15 times more common than weed-hate (see below).

Screen Shot 2015-01-27 at 9.48.03 AMAnd exactly what are all these pot-lovers tweeting about? The most common type of pro-pot tweet (over 30%) expressed a desire to obtain weed or get high (see below). About 13% of tweets were pro-legalization; one out of ten were about how the tweeter was, literally, high at time of tweet; and over 5% mentioned musical references or celebrities using weed.



Among Twitter’s anti-pot minority, on the other hand, most of these tweets were about how marijuana users are “losers/unproductive” or ”unattractive/gross.” About 20% said they were trying to quit and 10% were against legalization.

How do you feel about marijuana? Tweet about it: Change the world.